Suelo Lunar

Suelo Lunar is the embodiment of home products and apparel within the Leona brand family. As a sub-brand, our objective was to maintain a cohesive identity across both brands through shared color palettes and styles. However, Suelo Lunar, functioning as a merchandise store, allowed for a greater degree of freedom, rebellion, and chaos in its design. Our aim was to create an allure that resonates with a younger audience, evoking nostalgia for the vibrant and eclectic styles witnessed on television during the 90s and 00s.