Leona Collective:
During my period at Leona Collective studio, I had the opportunity to work on brand and website development for various clients. However, my main focus was on developing the main brand and its sub-brand dedicated to Leona's home products. In my role as co-art director, I led the creation of a wide range of designs, graphics, and ideas that I find both exciting and challenging to bring to fruition.
Leona's Branding captures the essence of the contrasting themes that defined the year 2020 — a challenging vision of the future intertwined with a nostalgic yearning for the past. It elegantly balances the tension between order and chaos, drawing inspiration from futuristic elements of the 90s and embracing the aesthetic of vintage comics. This distinctive brand identity is not only influenced by astrological concepts but also meticulously crafted using resources from sacred geometry.
